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Influential Women in Fleet

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The fleet industry needs a more diverse workforce. The good news is that a lot is being done to ensure more women are able to work in various fleets, especially as there is an employee shortage at every level.

One way this is being done is by paying attention to the different needs of employees. Ellen Voie of the Women In Trucking Association “made it her mission to educate fleet executives on the benefits of paying attention to the differences among workers instead of ignoring them — then making an effort to intentionally meet their differing needs.”

This self-assessment is one of the key points emphasised by Overseeing Fleet Management. The fleet industry needs to look within to inspire more women to join the industry. The good news is that there are many female figures that can be used as inspiration. Here are some stories about female triumphs in the fleet industry.

Dorothee Pullinger

During World War I, Dorothee Pullinger was managing 7,000 women munitions workers in Furness. Upon returning to Scotland, she convinced Arrol-Johnstons carmakers to design a car for women. She then established her own car manufacturing company with a predominantly female workforce, and during World War II advised the government on how to recruit and manage female war workers.

As a person of great initiative and incredible compassion, Dorothee Pullinger founded the Women’s Engineering Society, which provides a platform for women to innovate solutions for the fleet industry. Several of these encompass vehicle designs, wiring, and the adaptation of digital applications— the last of which is vital in the simultaneous tracking of processes in fleet management.

These automotive engineering contributions were instrumental in developing the most recent vehicle iterations, such as hybrid vehicles and plug-in hybrids. As Tim Hill from Fleetyr wrote in an article on integrating electric vehicles in fleet companies, these electric vehicles help reduce the fleet industry’s carbon footprint by reducing fuel consumption. While still in its early stages, electric vehicles are shaping up to be revolutionary innovations for the fleet industry.

Dorothee Pullinger (Photo courtesy of the Scotsman

Jan Tiura

Jan Tiura grew up in close proximity to the ocean in Northern California, but it wasn’t until she sailed to the Galapagos Islands in 1972 that the tides changed for her. Tiura became the first female tugboat captain in San Francisco Bay in 1980, where she managed the vessel and crew for over 25 years.

She broke entrenched gender barriers in maritime services, even winning a class-action lawsuit which allowed women in the tugboat union. This has had a knock-on effect that can be felt today. A 2021 ICS report showed a positive trend in gender balance as approximately 24,059 women served as seafarers, which highlights a 45.8% increase from 2015’s study.

This is the encouragement women need to start their careers in the marine fleet industry. Today, female officer numbers are spread more evenly across the sectors, with a significant rise in the number of female officers working in sea fleets.

Marilyn Jorgenson Reece

Marilyn Jorgenson Reece was registered as the first female civil engineer in California. In 1948, she graduated from the University of Minnesota with a bachelor’s in engineering. She then moved to Los Angeles to work as a junior civil engineer for the State Division of Highways, now Caltrans.

Reece concretized numerous engineering projects for the state, her greatest being the I-10/I-405 Freeway Interchange, or the Santa Monica/San Diego Interchange. Though ambitious at the time, Reece was able to create a highway segment where traffic could move at different speeds. Today, the use of connecting freeways and flyovers helps smoothen operations for the fleet industry amidst issues of poor route optimization, increased traffic congestion, and a lack of well-designed road infrastructure.

Despite the industry being seen as a typically male-dominated field, the above 3 examples show how vital women have been in pushing the industry forward.

Tim Hill

As an experienced startup leader hailing from sunny Queensland, Tim is a natural problem solver and innovative thinker — yet simultaneously everyone's best mate. As the Founder and CEO of Fleetyr, Tim is on a mission to bring affordable, simplified, and integrated mobility analytics to the entire industry worldwide. Connect with Tim.